a snapshot into our daily life in north-western China!
"Sweve in sincerity" 至诚入微 = zhì chéng rù wēi
The Chinese literally means "complete sincerity, in every way" - but "sweve" might have been a typo. This is a sign outside a big Hotel, where maybe they sincerely entertain Swedish guests? We thought they might have meant "serve" at first - but the Chinese doesn't indicate this either. I guess it is a mystery, just like mankind.